ADI has selected Oleomalta and Ecopur, giving them a prestigious award and including them in the well-known yearbook.
The Industrial Design Association (ADI) was founded in 1956 and includes designers, companies, researchers, teachers, critics, journalists around the themes of design: design, consumption, recycling, training.
For ADI, design means consciously planning, constituting the interface between producers’ supply and demand.
We find design in the design of products, services, visual communication, packaging, interior architecture and environmental design.
It is a system that connects production and users through research, innovation and engineering.
It confers functions, social value and cultural significance to goods and services distributed on the market.
Oltremateria has seen the continuous surfaces in Oleomalta and ECOPUR awarded as two of the best 2021 products for the Design of materials and technological systems and for environmental sustainability.
Oleomalta is the eco-surface based on sunflower oil while Ecopur is the eco-resin with an ionizing effect and which creates a barrier against bacterial and viral proliferation.
The effects and pluses of these products are certified by the major world certification bodies.
Oltremateria and its products were thus included in the important ADI Design INDEX 2021 yearbook.
It is the yearbook of the best Italian design that is selected by the Permanent Design Observatory.
The annual selection that is carried out by the ADI Association for Industrial Design collects the best of Italian design put into production and selected by the ADI Permanent Design Observatory, thus giving life to the ADI Design Index.
But what does this selection include? Products or product systems related to each product category, theoretical-critical research, process or business research applied to design.
Oltremateria will therefore be possible to find it inside the prestigious and new ADI Design Museum Compasso d’Oro in Milan, together with the most innovative and prestigious companies and materials of Italian and International Design.
The ADI Design Museum was born on the basis of the numerous projects selected and belonging to the Compasso d’Oro award.
The latter is the award born in 1954 from an idea by Gio Ponti in order to maximize the quality of Made in Italy design.
To date, worldwide, it is the most institutional recognition of the sector.
The products selected by ADI Design Index will be the only ones able to compete for the Compasso d’Oro award.
We know that this is not the first time for Oltremateria but the emotion and honor of the selection to participate in such a prestigious award each time brings unique emotions and satisfactions.