Oltremateria®︎ and fashion
- On 14 June 2022
In a world where attention to detail and image is important, Oltremateria®︎ is the best solution for fashion shops and ateliers.
In the world of fashion, when a new collection is presented, the space where it is exhibited plays a role of primary importance.
In these environments the use of continuous surfaces for floors and walls is becoming increasingly popular.
They are considered, rightly, the best choice for fashion boutiques or showrooms whenever a restyling must be carried out or they must be made from scratch.
These, in fact, allow to reduce the times when there is the need to operate a renewal of the environments.
It also gives them, at the end, greater visibility and appeal to customers and visitors, especially in the centers of large cities.
Oltremateria®︎ continuous surfaces are the solution to combine design and eco-friendly materials.
You can select colors from the OL bribe or make them according to the RAL scale, managing to strongly characterize an environment to affect the clothes or fashion accessories contained.
The customer’s glance is conveyed to the garments and fashion accessories present in the space to give a sort of movement to the same making them become unique elements.
There are many fashion brands that have turned to Oltremateria®︎ (Ferretti, Prada, Patrizia Pepe…) and are the concrete evidence of how our continuous surfaces in Ecomalta®︎ and Oleomalta®︎ are perfectly suited to the fashion world.
Oltremateria®︎ materials are performing and design but above all eco-friendly.
They are made of completely natural inerts, free of cement, plaster and epoxy resins.
They thus ensure unique and healthy environments for those who live them daily.
A concrete value towards which the major global multinationals pay attention trying to raise awareness more and more its audience.
At the time of the choice, each brand carefully considered the best shades that could highlight the samples and opted for particular trendy textures to hit the customer’s attention once inside.
Our technicians have made numerous inspections together with the designers of the fashion brands to better understand the impact of shades in the environment.
This was followed by the choice of effects that wanted to reproduce.
All in 2/3 mm surface
Advancing within each show room you can thus live strongly the union between fashion and design, simply thanks to the Oltremateria®︎ surfaces.